Writing
Notes from building inside a live P&L
Fortnightly, mostly to find out where the argument is weak. Every piece links back to the thesis.
The Five Times I Stopped My AI System From Shipping
Five moments where I overrode my own AI system, and what they taught me about who actually owns alignment in a commercial workflow.
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Cutting persona production from days to 2.5 hours
A ten-step workflow, four quality gates, and what broke on the way.
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